It all started when:

I was a child, ever since I can remember I took comfort in daydreaming with pink clouds. 

 The this a concept started from the desire to escape from reality. It became a soothing thought. As cloud gazers, we found solace in the sky and its clouds. With the clear absence of it in Saudi Arabia, we realised the need to create a physical escape for likely minded women. This is done through the exploration of art and the discussion of shared social issues.